Designer or niche? A beginner's map of perfume houses, and how decants help you cross over
Perfume shops tend to sort fragrance into two worlds. Designer perfumes come from fashion and beauty houses that also make clothes, bags or make-up. Niche perfumes come from specialist houses whose main business is fragrance, and they are sold in far fewer shops. Both worlds make remarkable perfume, but they feel different to explore, and for many people the jump from one to the other is where the expensive mistakes happen. This guide maps the two worlds and shows how perfume decants make the crossing easier, using the range of Scento, the Paris-based online perfume decant retailer, as a reference. The designer world: familiar names, wide reach Designer houses are the names most people meet first: Dior, Giorgio Armani, Yves Saint Laurent, Prada, Valentino, Gucci, Jean Paul Gaultier, Bvlgari. Their perfumes are widely available, heavily advertised and usually built to please a broad audience. That makes them a sensible starting point, because they teach you what you like in general ...